You can find a lot of theories discussing how to improve your keyword quality score but at the end it’s about one simple thing: Relevance.

In order to get a great quality  you need to make your ad relevant to the search term and your landing page relevancy to your ads.

This is the magic triangle:

Ad Creative  —>  Search Terms  —-> Landing page.

A new video produced by Google has been released few days ago discussing the magic behind the well known QS factor, here it is:

Contrary to what what internet marketers think, the way to find this secret is not through a bunch of expensive ebooks or membership sites or reading and learning a lot of theories.

Instead, to find out the secret we must test for our self and determine what work and what doesn’t.

Talking about theories and concepts will not give the results that you want. you need to test different campaign elements.

This post is all about what you really need to do to ensure your success in a new market.

If you want to lazy then stop reading now, testing a market requires a lot of additional effort, and there is no way to guarantee that it will make a profit.

Here are the main topics we are going to go over in this series each topic will his own post:

• Part I – Build Multiple Landing Pages
• Part II-  Swap Landing Page Copy
• Part III - Track Keywords By Group Or Individually
• Part IV – Know When Visitors Came To The Page
• Part V - Write Multiple Text Ads
• Part VI – Putting It All Together

Lets begin….

Build Multiple Landing Pages

Before even creating a PPC campaign, you need to build multiple landing pages.

If you’ve never build multiple landing and seen the test results, you would be surprised at what a difference design, color, and layout can make.

In some markets professional-looking landing pages will not work and amateur designs will do the job.

Start with two or three designs with the exact same content. Design one amateur design and one professional design, change the color and content layout.

Because any little change can make the difference be creative in your combinations.

You Should be careful in creating too many landing pages because it would be an incredible amount of work and would be difficult to test and almost impossible.

Once you spit test your initial designs, you can introduce more completely new designs, or you can simply start changing things around on your winning design.

Next ….

The Secret Affiliate Combination For any Market – Part II – Swap Landing Page Copy

The problem is that I know that a lot of people that use Google Analytics on their website don’t understand what each of the variable means.

Most of them just look at the number of visitor and don’t dig further trying to understand the numbers.

In order take the full advantage of Google analytics you need to understand what each variable means and how it influence you website traffic.

You can buy a book that will teach all of that, but this can take you a lot of time.

Here is a free video from YouTube that will explain Google Analytics basics in less than 10 minutes:

You find more videos on Google Analytics official blog or in this great playlist from YouTube.

Although you are trying not to pay a lot for every keyword, the bottom line that if you are doing it right you are loosing money!

Before you are jumping into pay per click marketing you need to learn how do to it right.

You need to learn how to explore your  niche, how to find the right keywords to bid on,  how to analyze your results and how to build your own strategy in order to succeed in PPC marketing.

There are many books written on that subject one of them is Beating AdWords written by the same guy of invented the Wealthy Affiliate.

Reading a book can take a lot of time, time you may not have right now. The solution for that is a quick video course.

I have watched many videos that tries to teach about Google AdWords, many of them didn’t worth the time you spend watching them. One of the best course I watched on AdWords is Double Digits CTR.

This videos series published is very unique from other, there is not un-needed learning material that will waste your time, you will learn exactly what you need in order to succeed in AdWords.

Double Digits CTR in divided into 5 videos as follows:

• Video 1 – Introduction
• Video 2 – Keyword Research
• Video 3 – Strategy
• Video 4 – Landing Pages
• Video 5 – Writing Ads

Watch this great video from James talking about what you can learn in course:

Although this video course  is not free and cost about 39%, it’s well worth it.

The expenses that you will save applying the methods that described in Double Digits CTR will be a  great return on investment.

You can out  find more about on Double Digits CTR on their website homepage.

A well known fact that more then more 85% quit Internet marketing because they don’t didn’t the right way.

Jennifer a good friend of my  developed a product that takes you through  a step by step guide in Internet marketing business.

You don’t have know a single thing in order to follow this guide, but you should know that  this not a get rich guide, you are going to build a business.

The program called “One Week Marketing”  because you are to learned how to build a successful online business in 7 days.

In order to complete One Week Marketing plan I have collected few products that will help build you online business fast.

Because I believe in One Week Marketing program I will this products free for anyone that will buy One Week Marketing.

The package includes 3 great e-books and 2 great great tools to help you learn and accomplish things fast.

You will get for free:

• Search Engine Optimization
  You will learn various Search Engine Optimization [SEO] tricks that can ensure that your Website beats the hundreds of thousands of other Websites.
• Email Marketing Riches
  Email Marketing Riches is your complete guide to profiting with email, and it covers everything from starting your list of targeted subscribers to writing persuasive emails that sell, to the finer points about email delivery methods and tracking. In short, you’ll learn everything you need to know to profit with email.

• Creating And Managing A Membership Site
  Membership websites have generated a good source of income for several entrepreneurs. This popular means of business helps you to provide content to the members for a cost.
• Create Software Box Cover with Photoshop
  Great looking box can sell your product. People see what they buy especially in the Internet world when that can tough the products.
  The famous phrase the eye is the one that buying is true. Making software cover and enhance the use of free one week marketing plan.
• Aqua Power Buttons
  Over 300 multiple colored buttons. You can use them for buy now buttons, call to action, or any other button you can think of. Make a professional impression with Aqua buttons.

I normally sell each product alone for about 19$ or more, but because I truly believe that one week marketing plan can set you on the right track I have decided to give them here for free.

In order for to get this package just go and buy one week marketing, send me an email with receipt number trough the contact form, and I will send you you own unique link for download this package.

Collecting a list of your customers /visitors contact details can increase your sells and save you a lot of time when you start to promote new products or services and need to find those customers again.

How do you collect your customers contact details ?

If you are not collecting you visitors / customers details the you should know that you loosing money.

In order to collect those details you will need to use a software / service that enable you to put a simple HTML form that will collect those details and save them for a future use. Those services will also help you sending new offers to all of your customers or to specific ones.

Keeping in touch with you potential customers is very important and will reduce all the hard in finding them again.

This services are called autoresponders or email services or any other similar name.

When it come to choosing which autoresponder service to use you have two options, either you can use a you own in house service like a software or script that installed on your server, or you can choose to use a 3rd party company like Aweber or GetResponse that will do all the job for you.

Lets see what are the pro and cons for each one:

In house service (software / script on you server)

Pros

• You are in control – you have the ability do make customization to your service and build custom service.
• One time fee / price – In most case when you use you own service you pay for the product only once and it’s your forever.

Cons

• You have got to have you own server, which in most cases you already have (it can be the same server you use to host your website).
• You have got to have some technical knowledge to solve problems that can occur.
• You emails may find them selves in junk / spam folder. Because you don’t have special contracts with big Internet providers like most 3rd party services have, your email may end up in the junk folder. This one can be a big decision maker.

3rd Party services (like GetResponse, Aweber etc.)

Pros

• The company that provide the services will handle and problem that may occur
• Your email are safe and will always arrived to the inbox folder no worries about getting to spam folder – most 3rd services have special agreements with the big Internet providers services
• The service function are always updates to current technology – new features added from time to time in order to make the service more productive.
• In most case the 3rd party services have more features then in house solutions.

Cons

• You pay for the service every month as long as you use it.
• You don’t have the ability to customize the services if you have special need (although most 3rd services include a lot of features that in many cases are more the enough).

In one of my next posts I will give you a free depth compression between best low cost autoresponder services GetResponse and Aweber.

In the mean time you can visit a great website that have many reviews on the most popular Autoresponder services.

You can find it on Best-Autoresponders.Elite-Reviews.Net.

Feel free to comment with your ideas or suggestions.