How Does Google Calculate the Ads Quality Score
Google quality score is the most important factor when we are dealing with AdWords ads. The quality score will determines how much will we will pay for every keyword and on what position our AdWords ad will appear.
You can find a lot of theories discussing how to improve your keyword quality score but at the end it’s about one simple thing: Relevance.
In order to get a great quality you need to make your ad relevant to the search term and your landing page relevancy to your ads.
This is the magic triangle:
Ad Creative —> Search Terms —-> Landing page.
A new video produced by Google has been released few days ago discussing the magic behind the well known QS factor, here it is:
Double Your Google AdWords CTR
PPC marketing can very difficult if you don’t know what you doing. You can loose a lot of money playing with AdWords or any other pay per click network.
Although you are trying not to pay a lot for every keyword, the bottom line that if you are doing it right you are loosing money!
