Dave Arison Blog » Google AdWords http://www.davearison.com Affiliate and Internet Marketing Personal Opinions Tue, 01 Nov 2011 19:08:09 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 How Does Google Calculate the Ads Quality Score http://www.davearison.com/159/how-does-google-calculate-the-ads-quality-score/ http://www.davearison.com/159/how-does-google-calculate-the-ads-quality-score/#comments Wed, 25 Mar 2009 14:24:23 +0000 Dave http://www.davearison.com/how-does-google-calculate-the-ads-quality-score/ Google Quality Score Google quality score is the most important factor when we are dealing with AdWords ads. The quality score will determines how much will we will pay for every keyword and on what position our AdWords ad will appear.

You can find a lot of theories discussing how to improve your keyword quality score but at the end it’s about one simple thing: Relevance.

In order to get a great quality  you need to make your ad relevant to the search term and your landing page relevancy to your ads.

This is the magic triangle:
Ad Creative  —>  Search Terms  —-> Landing page.

A new video produced by Google has been released few days ago discussing the magic behind the well known QS factor, here it is:

 

]]> http://www.davearison.com/159/how-does-google-calculate-the-ads-quality-score/feed/ 0 Double Your Google AdWords CTR http://www.davearison.com/103/double-your-google-adwords-ctr/ http://www.davearison.com/103/double-your-google-adwords-ctr/#comments Mon, 05 Jan 2009 19:40:23 +0000 Dave http://www.davearison.com/double-your-google-adwords-ctr/ double-digit-ctr-screenshot PPC marketing can very difficult if you don’t know what you doing. You can loose a lot of money playing with AdWords or any other pay per click network.

Although you are trying not to pay a lot for every keyword, the bottom line that if you are doing it right you are loosing money!

Before you are jumping into pay per click marketing you need to learn how do to it right.

You need to learn how to explore your  niche, how to find the right keywords to bid on,  how to analyze your results and how to build your own strategy in order to succeed in PPC marketing.

There are many books written on that subject one of them is Beating AdWords written by the same guy of invented the Wealthy Affiliate.

Reading a book can take a lot of time, time you may not have right now. The solution for that is a quick video course.

double-digit-ctr I have watched many videos that tries to teach about Google AdWords, many of them didn’t worth the time you spend watching them. One of the best course I watched on AdWords is Double Digits CTR.

This videos series published is very unique from other, there is not un-needed learning material that will waste your time, you will learn exactly what you need in order to succeed in AdWords.

Double Digits CTR in divided into 5 videos as follows:

  • Video 1 – Introduction
  • Video 2 – Keyword Research
  • Video 3 – Strategy
  • Video 4 – Landing Pages
  • Video 5 – Writing Ads

Watch this great video from James talking about what you can learn in course:

Although this video course  is not free and cost about 39%, it’s well worth it.

The expenses that you will save applying the methods that described in Double Digits CTR will be a  great return on investment.

You can out  find more about on Double Digits CTR on their website homepage.

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