How Does Google Calculate the Ads Quality Score

Google quality score is the most important factor when we are dealing with AdWords ads. The quality score will determines how much will we will pay for every keyword and on what position our AdWords ad will appear.

You can find a lot of theories discussing how to improve your keyword quality score but at the end it’s about one simple thing: Relevance.

In order to get a great quality  you need to make your ad relevant to the search term and your landing page relevancy to your ads.

This is the magic triangle:

Ad Creative  —>  Search Terms  —-> Landing page.

A new video produced by Google has been released few days ago discussing the magic behind the well known QS factor, here it is:

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