How Does Google Calculate the Ads Quality Score
Google quality score is the most important factor when we are dealing with AdWords ads. The quality score will determines how much will we will pay for every keyword and on what position our AdWords ad will appear.
You can find a lot of theories discussing how to improve your keyword quality score but at the end it’s about one simple thing: Relevance.
In order to get a great quality you need to make your ad relevant to the search term and your landing page relevancy to your ads.
This is the magic triangle:
Ad Creative —> Search Terms —-> Landing page.
A new video produced by Google has been released few days ago discussing the magic behind the well known QS factor, here it is:
Understand Google Analytics
Google Analytics is one of the most powerful tools you can use to increase to sells. You can find a lot of information just by looking at your website statistics.
The problem is that I know that a lot of people that use Google Analytics on their website don’t understand what each of the variable means.
Most of them just look at the number of visitor and don’t dig further trying to understand the numbers.
