You can find a lot of theories discussing how to improve your keyword quality score but at the end it’s about one simple thing: Relevance.

In order to get a great quality  you need to make your ad relevant to the search term and your landing page relevancy to your ads.

This is the magic triangle:

Ad Creative  —>  Search Terms  —-> Landing page.

A new video produced by Google has been released few days ago discussing the magic behind the well known QS factor, here it is:

The problem is that I know that a lot of people that use Google Analytics on their website don’t understand what each of the variable means.

Most of them just look at the number of visitor and don’t dig further trying to understand the numbers.

In order take the full advantage of Google analytics you need to understand what each variable means and how it influence you website traffic.

You can buy a book that will teach all of that, but this can take you a lot of time.

Here is a free video from YouTube that will explain Google Analytics basics in less than 10 minutes:

You find more videos on Google Analytics official blog or in this great playlist from YouTube.